Public transport is about more than moving people from place to place – it’s about enabling connection, inclusion, and opportunity. We sat down with our Business Development Director, Matthew Wilks to discuss accessibility and innovation in public transport, and how technology can drive real-world impact.

How does Vix define “social impact” in the context of public transport, and why is it important to your business strategy?

“At Vix, social impact means helping communities and individuals by making travel seamless and inclusive. When people can reliably and confidently reach work, medical appointments, family and friends, their quality of life improves. Embedding social responsibility in our technology helps us build trust and support the long-term goals of a fairer, more accessible transport system.”

What role can technology providers like Vix play in helping transport authorities engage with their communities?

“We work closely with transport authorities and operators to make sure our solutions, like accessible real-time displays, address real community needs. We gather feedback through outreach, user forums, and consultations, which helps to guide us and our customers on how to make practical improvements. The result is technology that’s not just innovative, but also meaningful and responsive for users.”

Have you seen successful examples where partnership with local organisations has made a measurable difference?

“One example is working with Leicester City Council, Leicestershire County Council, Vista Blind, and Go Travel Solutions. We delivered real-time information totem displays with text-to-speech at key bus stops, giving visually impaired passengers more confidence and independence in their daily journeys. It’s a great example  of collaboration turning inclusive design into everyday impact.”

How do you see technology supporting goals like reducing loneliness, improving access to jobs, or promoting active travel?

“Public transport, supported by technology solutions that remove barriers to its use, can broaden access to healthcare, jobs, and essential services, and help reduce social isolation. By making journey planning easier and supporting options like e-bikes and walking, we also encourage end-to-end journeys that include a mixture of public transport and healthy, active travel.”

How can Vix’s solutions contribute to greener, more sustainable transport networks?

“Our tap-and-go payment systems make transport easier and faster to use, removing two of the most persistent barriers to public transport use – buying a ticket, and queuing up to pay. When transport is easier to use, the knock-on effect is increased ridership, and less cars on the roads, which helps to reduce congestion and emissions.

“By reducing boarding times, they help transport networks run more efficiently – potentially, that could mean fewer buses to deliver the same level of service.  On the displays side, our solar-powered, and long-life battery displays minimise environmental impact. Sustainable solutions are becoming increasingly more accessible to operators and authorities, making public transport better for everyone and for the planet.”

How do fare collection and passenger information systems help create safer journeys?

“Features like contactless payments reduce the need to carry cash, and real-time information gives peace of mind to all users – especially older adults and people with disabilities. These tools help everyone feel more confident, informed, and secure.”

On a personal level, what motivates you to champion social impact in your role?

“It’s seeing real change first hand. One project that really stands out is our work with an autistic young adults’ charity in Belfast. Many of the young people had never felt confident using public transport on their own. We began with classroom sessions to build familiarity and comfort with what to expect, followed by a supported real bus journey.

“Watching them overcome fears, ask questions, and ultimately gain the confidence to travel independently, was incredibly rewarding. That sense of independence and new possibility is what drives me.”