about vix

Aaron Ross has an extensive background in innovation, entrepreneurship and strategic planning. Over the last 20 years Aaron has established and led high-growth global enterprises spanning technology, healthcare and fintech. Two of the companies he founded, FirstCare and Cake Technologies, were acquired by Marcol and American Express respectively. Aaron has a long history at Vix, having worked in leadership roles from 2015-2020 as well as serving on the Board of Directors. He is also the Chief Executive Officer of Vix’s sister company, Kuba, which specialises in scalable mobility payment solutions.

Alongside his corporate activities, Aaron has held a number of trustee and advisory appointments in not-for-profit charities such as The Princess Diana Award, United World Colleges GB and Million Mentors.

Rob is an experienced business leader with over 25 years’ experience of working in senior leadership roles to drive innovation, transformation, and growth.

His experience spans the transit, healthcare, oil and gas, banking, and insurance industries, performing leadership roles across sales, operations, and product and architecture, leading countries, regions, and large global portfolios, within some of the biggest technology companies in the world, including ExxonMobil, Accenture, CSC, and DXC Technology, as well as having extensive experience in venture creation and growth across the start-up lifecycle.

Prior to Vix, Rob worked for over 12 years for CSC and its subsequent incarnation of DXC Technology, as General Manager and Portfolio Director, leading a $350m global healthcare portfolio, with a team of over 1500 staff, delivering products and services to over 1000 customers.

At Vix, Rob has led our global product management function, served as Managing Director for our UK and Ireland business, and is now Chief Operating Officer for our global Intelligence Transport Systems business. As COO, Rob is responsible for sales and growth, product and project delivery, operations, and shared services across the ITS business.

Liam has over 25 years of experience in the Information Technology Services industry, holding senior executive roles in both programme and operational management with Hewlett Packard and Diebold Nixdorf.

He is passionate about customer service, quality and building high performing and connected teams. Liam is actively involved in ensuring both the success of Vix’s major projects and the ongoing operation and delivery of value to our client’s employees, partners and passengers.

With a Bachelor of Business Information Systems and an MBA from the ESCP (École Supérieure de Commerce de Paris) Business School, Liam brings his attention to detail, and uncompromising approach to delivery to everything he does.

Deanne is an accomplished HR professional with extensive experience and a proven track record of success. She holds a Bachelor of Commerce degree in Human Resources, Industrial Relations, and Management, as well as a Bachelor of Arts degree in Psychology, both from the University of Western Australia. She also has a Graduate Certificate in Employment Law from Curtin University.

Deanne has developed a strong expertise in various HR generalist roles (including 10 years in leadership positions), with particular interests in industrial relations and employee experience. She spent 5 years in Local Government before joining Racing and Wagering WA, where she spent 11 years leading innovative change. Her focus on ensuring HR is a proactive business partner has contributed to her reputation as a strategic and effective leader.

Harry Singh is a seasoned Financial Controller and Finance Director with over 14 years of diverse industry experience. Holding a bachelor’s degree in finance and a CA membership with Chartered Accountants Australia and New Zealand, Harry’s finance journey began at Deloitte. There, he played a pivotal role in advisory services, Mergers & Acquisitions consignments, and system implementations for large clients across industries such as financial services, retail, technology, manufacturing, construction, health, mining, and oil & gas.

Harry then moved on to a senior finance role at BT Financial Group, where he contributed to the creation of their multibillion-dollar wealth management platform (BT Panorama). Prior to Vix, he worked for Cash Converters, an ASX-listed entity, and delivered ASX reporting, assisted with the launch and growth of their car finance business, and oversaw the implementation of a new accounting system.

Beyond his technical prowess, Harry has established a proven track record in offering strategic financial insights and recommendations that underpin business growth and decision-making. He has seamlessly collaborated with senior management, furnishing them with vital financial analysis and guidance for pivotal initiatives like mergers and acquisitions, cost optimization, and investment strategies.